Founder, Managing Director

Founder, Managing Director

Josh Book is a Senior Management Consulting leader with over 17 years of global consulting and strategy delivery experience working in a variety of client facing and leadership roles. Prior to forming Parameter Insights, Josh was a global Innovation Fellow and Principal with Accenture’s Management Consulting practice, where he led teams that designed and executed complex client solutions across several industry areas. Having managed over $50M in consulting revenues, Josh has advised clients from the public and private sectors (healthcare, pharma, retail, financial services, telecom, media & entertainment). 

Josh lives in Toronto, Canada with his wife Andrea and their son Zachary.

 
 Managing Principal,   Head of Research

Managing Principal,   Head of Research

Phil Darling is a senior analytics consultant and research leader. He was formerly the Director of Research Analytics for Ipsos ASI and a Statistician for the College of Nurses of Ontario (Canada’s largest health regulatory body, serving Ontario's 160,000+ RNs, RPNs, and NPs).

Phil has 15 years' experience in data science, applied statistics, marketing research, and consulting. He has advised clients from public and private sectors including financial services, telecom, retail, CPG/FMCPG, energy, automotive, healthcare, pharma, and higher education.

Phil completed his MSc in Statistics at the University of Toronto. He is a member of the Statistical Society Canada (SSC), American Statistical Association (ASA), and Marketing Research and Intelligence Association (MRIA). Phil splits his time between Toronto and Southampton with his wife and son Wells. 

 
 Managing Principal, Head of Consulting

Managing Principal, Head of Consulting

Ghalib Habib brings more than 17 years of management consulting and industry experience in the areas of strategy, digital transformation and business operations. 

He is a proven leader and trusted advisor to some of the largest companies in North America. He has extensive experience serving senior executive clients across Financial Services, Technology, Retail, and Energy sectors.

Ghalib lives in Toronto with his wife and two children. He loves to run and the Raptors.