Founder, CEO

Founder, CEO

Josh Book is a Senior Management Consulting leader with over 18 years of global consulting and strategy delivery experience working in a variety of client facing and leadership roles.

Josh is helping our team to develop leading data and research products for the Financial Services space as well as helping our clients to innovate and grow their digital business models for the future. 

Prior to forming Parameter Insights, Josh was a global Innovation Fellow and Principal with Accenture’s Management Consulting practice, where he led teams that designed and executed complex client solutions across several industry areas. Having managed over $50M in consulting revenues, Josh has advised clients from the public and private sectors (healthcare, pharma, retail, financial services, telecom, media & entertainment). 

Josh lives in Toronto, Canada with his wife Andrea and their two boys Zachary and Jackson.

 
 Managing Principal, Head of Research

Managing Principal, Head of Research

Phil Darling is a senior analytics consultant and research leader. He was formerly the Director of Research Analytics for Ipsos ASI and a Statistician for the College of Nurses of Ontario (Canada’s largest health regulatory body, serving Ontario's 160,000+ RNs, RPNs, and NPs).

Phil has 16 years' experience in data science, applied statistics, marketing research, and consulting. He has advised clients from public and private sectors including financial services, telecom, retail, CPG/FMCPG, energy, automotive, healthcare, pharma, and higher education.

Phil completed his MSc in Statistics at the University of Toronto. He is a member of the Statistical Society Canada (SSC), American Statistical Association (ASA), and Marketing Research and Intelligence Association (MRIA). Phil splits his time between Toronto and Southampton with his wife and son Wells. 

 
 Managing Principal, Head of Consulting

Managing Principal, Head of Consulting

Ghalib Habib brings more than 18 years of management consulting and industry experience in the areas of strategy, digital transformation and business operations. 

He is a proven leader and trusted advisor to some of the largest companies in North America. He has extensive experience serving senior executive clients across Financial Services, Technology, Retail, and Energy sectors.

Ghalib lives in Toronto with his wife and two children. He loves to run and the Raptors. 

 
 Head, Customer Acquisition and Growth Practice

Head, Customer Acquisition and Growth Practice

Rob Palumbo is a data-driven growth marketing expert with deep experience in performance-based customer acquisition.

He led growth and marketing at Borrowell, a leading credit & lending fintech, generating over 400,000 users for the company's credit score monitoring product and tens of millions in origination volume for the digital lending business.

When Rob isn't traveling the far reaches of the globe, he is based in Toronto and is helping our clients to implement growth systems which result in achieved growth targets and reduced customer acquisition costs.